What do we know about Europe?

Carmen R. Santos, Julio Abad-González, Ana R. Pertejo, Francesco Casarin, Umberto Rosin, Stéphane Ganassali, Hans Rüdiger Kaufmann, Pirjo Laaksonen

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter provides a descriptive report on factors influencing the behaviour of European consumers, highlighting their similarities and differences, based on secondary data. The analysis focuses on the presentation of comparable data that could provide clusters of characteristics of consumption among the COBEREN partners. The authors concentrated on describing the society using ten categories: 1) Demography and education, 2) Society, 3) Economy and industry, 4) Health, 5) Lifestyle, 6) Satisfaction and importance, 7) Consumption patterns, 8) Cost of food basket, 9) Leisure time, and 10) Media consumption.

Original languageEnglish
Title of host publicationConsumption Culture in Europe
Subtitle of host publicationInsight into the Beverage Industry
PublisherIGI Global
Number of pages71
ISBN (Print)9781466628571
Publication statusPublished - 2013

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    Santos, C. R., Abad-González, J., Pertejo, A. R., Casarin, F., Rosin, U., Ganassali, S., Kaufmann, H. R., & Laaksonen, P. (2013). What do we know about Europe? In Consumption Culture in Europe: Insight into the Beverage Industry (pp. 1-71). IGI Global. https://doi.org/10.4018/978-1-4666-2857-1.ch001