What is Internal Marketing? A Qualitative study of Culture Change in the UK Banking Sector

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 8th International Research Seminar in Service Management
    Publication statusPublished - 2004
    Event8th International Research Seminar in Service Management - La Londe les Maures, France
    Duration: 8 Jun 200411 Jun 2004

    Conference

    Conference8th International Research Seminar in Service Management
    Country/TerritoryFrance
    CityLa Londe les Maures
    Period8/06/0411/06/04

    Cite this