What is Internal Marketing?: A Qualitative study of Culture Change in the UK Banking Sector

What is Internal Marketing? A Qualitative study of Culture Change in the UK Banking Sector

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 8th International Research Seminar in Service Management
Publication status	Published - 2004
Event	8th International Research Seminar in Service Management - La Londe les Maures, France Duration: 8 Jun 2004 → 11 Jun 2004

Conference	8th International Research Seminar in Service Management
Country/Territory	France
City	La Londe les Maures
Period	8/06/04 → 11/06/04

@inproceedings{88573885a76448caab45b94723014a05,

title = "What is Internal Marketing?: A Qualitative study of Culture Change in the UK Banking Sector",

author = "Ioanna Papasolomou",

year = "2004",

language = "English",

booktitle = "Proceedings of the 8th International Research Seminar in Service Management",

note = "8th International Research Seminar in Service Management ; Conference date: 08-06-2004 Through 11-06-2004",

}