What Not To Do In Implementing Internal Marketing Within Your Organisation: The Case Of A Banking Organisation In Cyprus?

Ioanna Papasolomou; Yioula Melanthiou; Hercules Yiannakou

What Not To Do In Implementing Internal Marketing Within Your Organisation: The Case Of A Banking Organisation In Cyprus?

Ioanna Papasolomou, Yioula Melanthiou, Hercules Yiannakou

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 8th Euromed Annual Conference
Editors	Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos
Publisher	EuroMed Press
Pages	2129-2132
ISBN (Print)	978-9963-711-37-6
Publication status	Published - 2015
Event	8th Annual Conference of the EuroMed Academy of Business, Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment - Verona, Italy Duration: 16 Sept 2015 → 18 Sept 2015

Conference

Conference	8th Annual Conference of the EuroMed Academy of Business, Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment
Country/Territory	Italy
City	Verona
Period	16/09/15 → 18/09/15

Cite this

@inproceedings{6cb2d0aaf64c411ca566d3d7368e5624,

title = "What Not To Do In Implementing Internal Marketing Within Your Organisation: The Case Of A Banking Organisation In Cyprus?",

author = "Ioanna Papasolomou and Yioula Melanthiou and Hercules Yiannakou",

year = "2015",

language = "English",

isbn = "978-9963-711-37-6",

pages = "2129--2132",

editor = "Demetris Vrontis and Yaakov Weber and Evangelos Tsoukatos",

booktitle = "Proceedings of the 8th Euromed Annual Conference",

publisher = "EuroMed Press",

note = "8th Annual Conference of the EuroMed Academy of Business, Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment ; Conference date: 16-09-2015 Through 18-09-2015",

}

Papasolomou, I , Melanthiou, Y & Yiannakou, H 2015, What Not To Do In Implementing Internal Marketing Within Your Organisation: The Case Of A Banking Organisation In Cyprus? in D Vrontis, Y Weber & E Tsoukatos (eds), Proceedings of the 8th Euromed Annual Conference. EuroMed Press, pp. 2129-2132, 8th Annual Conference of the EuroMed Academy of Business, Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment, Verona, Italy, 16/09/15.

What Not To Do In Implementing Internal Marketing Within Your Organisation: The Case Of A Banking Organisation In Cyprus? / Papasolomou, Ioanna ; Melanthiou, Yioula; Yiannakou, Hercules.
Proceedings of the 8th Euromed Annual Conference. ed. / Demetris Vrontis; Yaakov Weber; Evangelos Tsoukatos. EuroMed Press, 2015. p. 2129-2132.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - What Not To Do In Implementing Internal Marketing Within Your Organisation

T2 - 8th Annual Conference of the EuroMed Academy of Business, Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment

AU - Papasolomou, Ioanna

AU - Melanthiou, Yioula

AU - Yiannakou, Hercules

PY - 2015

Y1 - 2015

M3 - Conference contribution

SN - 978-9963-711-37-6

SP - 2129

EP - 2132

BT - Proceedings of the 8th Euromed Annual Conference

A2 - Vrontis, Demetris

A2 - Weber, Yaakov

A2 - Tsoukatos, Evangelos

PB - EuroMed Press

Y2 - 16 September 2015 through 18 September 2015

ER -