Which leadership roles modify employee perceptions of CSR activities? Job satisfaction implications in the case of the tourism industry

Panagiotis Trivellas, Paraskevi Dekoulou, Panagiotis Polychroniou, Vassileios Tokakis

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose: This paper aims to examine the influence of leadership roles on the corporate social responsibility (CSR) activities as perceived by employees, as well as their impact on job satisfaction. Design/methodology/approach: Drawing upon a sample of 245 employees in the tourism industry, a structured questionnaire was developed to measure leadership roles and CSR activities as perceived by employees. The competing values model was adopted to operationalize leadership roles. Findings: Results indicate that different leadership roles are linked with different dimensions of CSR activities, although innovator role proved to prevail on this association. More specifically, innovator role is related to all CSR dimensions, followed by monitor which is associated with the philanthropic and environmental dimensions. The broker role is related only to environmental CSR actions. Research limitations/implications: The possibility to generalize the results to other countries with different characteristics (e.g. regulatory framework, economic development) needs to be investigated further by carrying out similar studies. Practical implications: Understanding the nature of the association between leadership and CSR activities would enable practitioners to pursue or cultivate these roles and behaviors creating strategic value by fostering their multidimensional impact upon the social context. Originality/value: The present research has led to the diagnosis of the leadership role profiles supporting CSR strategies in the tourism industry. Findings also highlighted the importance of the innovator leadership role in explaining the variance of different aspects of CSR activities.

Original languageEnglish
Pages (from-to)618-636
Number of pages19
JournalInternational Journal of Quality and Service Sciences
Volume13
Issue number4
DOIs
Publication statusPublished - 23 Nov 2021
Externally publishedYes

Keywords

  • Competing values framework
  • Corporate social responsibility
  • Greece
  • Job satisfaction
  • Leadership
  • Leadership roles
  • Tourism

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