Wine business in a changing competitive environment - Strategic and financial choices of Campania wine firms

Research output: Contribution to journalArticle

46 Citations (Scopus)

Abstract

Over the last few years, the wine industry has been undergoing a process of accelerated change, consequent to the constantly changing wine geography. This research aims to investigate, evaluate and analyse the degree and nature of success of the strategic process of the Campania wine firms, Italy. The research focuses on strategies implemented towards achieving sustainable competitive advantage. It is based on a survey of 180 companies, it is exploratory in nature and it follows a deductive methodological reasoning and hypothesis testing. The findings demonstrate that in the new competitive environment, Campania wine industry bears structural weaknesses as a number of enterprises are incapable to realise an optimal strategic process, with negative reflex on performance. On the other hand, in the regional context, there are also successful firms, able to develop and implement competitive strategies. This research conclusively incorporates primary, secondary and theoretical findings to provide managers with practical strategic planning directions for wine firms, both locally and internationally.

Original languageEnglish
Pages (from-to)112-130
Number of pages19
JournalInternational Journal of Business and Globalisation
Volume8
Issue number1
DOIs
Publication statusPublished - 2012

Fingerprint

Competitive environment
Wine
Strategic process
Wine industry
Geography
Italy
Competitive strategy
Strategic planning
Managers
Hypothesis testing
Sustainable competitive advantage

Keywords

  • Capital structure
  • Competitive strategy
  • Competitiveness
  • Financial choices
  • Italy
  • Marketing
  • Performance
  • SMEs
  • Strategic process
  • Wine firms

Cite this

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abstract = "Over the last few years, the wine industry has been undergoing a process of accelerated change, consequent to the constantly changing wine geography. This research aims to investigate, evaluate and analyse the degree and nature of success of the strategic process of the Campania wine firms, Italy. The research focuses on strategies implemented towards achieving sustainable competitive advantage. It is based on a survey of 180 companies, it is exploratory in nature and it follows a deductive methodological reasoning and hypothesis testing. The findings demonstrate that in the new competitive environment, Campania wine industry bears structural weaknesses as a number of enterprises are incapable to realise an optimal strategic process, with negative reflex on performance. On the other hand, in the regional context, there are also successful firms, able to develop and implement competitive strategies. This research conclusively incorporates primary, secondary and theoretical findings to provide managers with practical strategic planning directions for wine firms, both locally and internationally.",
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