Wine marketing: A framework for consumer-centred planning

Keyphrases

• Cyprus 100%
• Consumer Orientation 100%
• Wine Marketing 100%
• Wine Industry 66%
• Local Wine 33%
• Wine Experts 33%
• Wine Producers 33%
• Structured Interview 33%
• Extensive Literature Review 33%
• Perception Management 33%
• Questionnaire Survey 33%
• Data-centric 33%
• Management Implications 33%
• Strategic Reorientation 33%
• Knowledge-how 33%
• Wine Consumers 33%
• Consumer Survey 33%
• Country-of-origin Image 33%
• Quantitative Methods 33%
• Production Methods 33%
• Greek Wines 33%
• Mail Questionnaires 33%
• Strategic Path 33%
• Critical Turning Point 33%
• Immediate Management 33%
• Management Aspects 33%
• Global Experts 33%
• Production Management 33%
• Producer-consumer 33%
• Functional Management 33%

Social Sciences

• Cyprus 100%
• Focus Group 66%
• Wine Industry 66%
• Semi-Structured Interview 33%
• Literature Reviews 33%
• Country of Origin 33%
• Quantitative Method 33%
• Production Method 33%
• Attitude and Beliefs 33%
• Know How 33%
• Industrial Management 33%
• Research Article 33%

Economics, Econometrics and Finance

• Wine Industry 100%
• Industry 50%
• Industrial Management 50%